All inclusive insights

Attribution has survived signal loss before. What makes agentic commerce attribution different is that the buyer never visited the site at all.

Most agency websites answer “what do you work with?” with a wall of logos. Ours did too. So here is the same wall, written out.

In this little (sic!) scroll “how we work”, we’ll show you how we keep code clean, projects on track, and our clients in the loop (no smoke and mirrors, promise) from the first commit to the final ta-da!

SAP Marketing Cloud is down and Emarys in not only one in the marketing automation market – see our comparion

Time to go! SAP Marketing Cloud support ends December 2026, roughly four months away. Are you ready to implement new tool?

The global custom software market hit $35.42 billion in 2023 and is barrelling toward $146.18 billion by 2030 at a 22.4% CAGR, because “close enough” stopped being good enough for a lot of finance, healthcare, logistics, retail, and manufacturing teams.

The hardest problems in AdTech and MarTech infrastructure are structural, not feature-level. Read why and how to solve it.

TL;DR: Our email migration from @sandstream.pl to @sanddev.com in Sandtime.io went flawlessly: it broke nothing and fixed things quietly broken. What it really did was expose long-standing problems: a disk-space fire, an unmigrated QA alias, OAuth sign-ins silently failing for two weeks, and our own anti-bot tool crashing our Sandtime.io desktop app. What actually went […]

In one corner: Bielik, Poland’s community-built eagle. In the other: Qwen 3.7 Max, Alibaba’s agent-first dragon. Which AI model is better?

AI vs ML isn’t semantics. Machine learning is the AI subset that predicts outcomes from data: it runs bidding, targeting, and fraud detection.

Third-party data is rented. First-party data is owned, and in 2026, ownership is the whole game.

This is the honest breakdown: what agentic AI in advertising does in production, where it earns real ROI, and where it still spectacularly falls flat.