757% sales velocity increase. No, that’s not a typo. It’s the result of killing the manual work for a US profilometers giant. Read our new case study and build the exception with us.
See how we built Sandtime: a clean, no-nonsense time tracking app for small and medium-sized businesses. COMPLETELY FREE TO USE. NO ADS.
Adtech software development is the engine behind modern digital advertising: from programmatic bidding to personalized creatives across every screen. In this guide, we’ll unpack what adtech really is, who the key players are, why the market is exploding, and how to build (or buy) the right stack – from DSPs and SSPs to ad servers and beyond.
AI in AdTech and MarTech now powers bidding, targeting, creative, and measurement across nearly every major ad platform – and 87% of marketers use generative AI in at least one workflow. But what AI in AdTech actually do today?
The global custom software market hit $35.42 billion in 2023 and is barrelling toward $146.18 billion by 2030 at a 22.4% CAGR, because “close enough” stopped being good enough for a lot of finance, healthcare, logistics, retail, and manufacturing teams.
SAP Marketing Cloud is down and Emarys in not only one in the marketing automation market – see our comparion
Time to go! SAP Marketing Cloud support ends December 2026, roughly four months away. Are you ready to implement new tool?
The global custom software market hit $35.42 billion in 2023 and is barrelling toward $146.18 billion by 2030 at a 22.4% CAGR, because “close enough” stopped being good enough for a lot of finance, healthcare, logistics, retail, and manufacturing teams.
The hardest problems in AdTech and MarTech infrastructure are structural, not feature-level. Read why and how to solve it.
TL;DR: Our email migration from @sandstream.pl to @sanddev.com in Sandtime.io went flawlessly: it broke nothing and fixed things quietly broken. What it really did was expose long-standing problems: a disk-space fire, an unmigrated QA alias, OAuth sign-ins silently failing for two weeks, and our own anti-bot tool crashing our Sandtime.io desktop app. What actually went […]
In one corner: Bielik, Poland’s community-built eagle. In the other: Qwen 3.7 Max, Alibaba’s agent-first dragon. Which AI model is better?
to end the madness
AI vs ML isn’t semantics. Machine learning is the AI subset that predicts outcomes from data: it runs bidding, targeting, and fraud detection.
Third-party data is rented. First-party data is owned, and in 2026, ownership is the whole game.
This is the honest breakdown: what agentic AI in advertising does in production, where it earns real ROI, and where it still spectacularly falls flat.
AdTech project management is the discipline of planning, controlling and delivering complex advertising-technology projects. The hard part isn’t the tech. It’s the migrations.
Whether you handle U.S. state laws, EU GDPR, or children’s data under COPPA, compliance is built on the same foundation: knowing your data, respecting user choice, and proving it.
AI in AdTech and MarTech now powers bidding, targeting, creative, and measurement across nearly every major ad platform – and 87% of marketers use generative AI in at least one workflow. But what AI in AdTech actually do today?
who know what they're doing
