All inclusive insights

SAP Marketing Cloud support is ending, and Emarsys is not the only option in marketing automation – see our comparison.

Time to go! SAP Marketing Cloud support ends in December 2026. Are you ready to implement a new tool?

The global custom software market hit $35.42 billion in 2023 and is barrelling toward $146.18 billion by 2030 at a 22.4% CAGR, because “close enough” stopped being good enough for a lot of finance, healthcare, logistics, retail, and manufacturing teams.

The hardest problems in AdTech and MarTech infrastructure are structural, not feature-level. Read why and how to solve it.

TL;DR: Our email migration from @sandstream.pl to @sanddev.com in Sandtime.io went flawlessly: it broke nothing and fixed things quietly broken. What it really did was expose long-standing problems: a disk-space fire, an unmigrated QA alias, OAuth sign-ins silently failing for two weeks, and our own anti-bot tool crashing our Sandtime.io desktop app. What actually went […]

In one corner: Bielik, Poland’s community-built eagle. In the other: Qwen 3.7 Max, Alibaba’s agent-first dragon. Which AI model is better?

AI vs ML isn’t semantics. Machine learning is the AI subset that predicts outcomes from data: it runs bidding, targeting, and fraud detection.

Third-party data is rented. First-party data is owned, and in 2026, ownership is the whole game.

This is the honest breakdown: what agentic AI in advertising does in production, where it earns real ROI, and where it still spectacularly falls flat.

AdTech project management is the discipline of planning, controlling and delivering complex advertising-technology projects. The hard part isn’t the tech. It’s the migrations.

Whether you handle U.S. state laws, EU GDPR, or children’s data under COPPA, compliance is built on the same foundation: knowing your data, respecting user choice, and proving it.

AI in AdTech and MarTech now powers bidding, targeting, creative, and measurement across nearly every major ad platform – and 87% of marketers use generative AI in at least one workflow. But what does AI in AdTech actually do today?