Category: Blockchain

AdTech has an $84 billion bot problem, and blockchain was supposed to be the bouncer. The pitch was simple: a tamper-proof ledger to end the black-box guessing games. But in the high-stakes world of sub-10ms RTB, can a ‘transparent chain’ actually keep up with a million-dollar fraud machine, or is it just a slow-motion solution to a light-speed heist? We break down the blockchain trend.

Advertisers want reach. Publishers want money. Ad networks want… well, a cut of everything. It’s a love triangle where everyone is cheating. We’re dissecting the trust problem – because someone has to tell the truth.