Category: AI

Attribution has survived signal loss before. What makes agentic commerce attribution different is that the buyer never visited the site at all.

Most agency websites answer “what do you work with?” with a wall of logos. Ours did too. So here is the same wall, written out.

In one corner: Bielik, Poland’s community-built eagle. In the other: Qwen 3.7 Max, Alibaba’s agent-first dragon. Which AI model is better?

AI vs ML isn’t semantics. Machine learning is the AI subset that predicts outcomes from data: it runs bidding, targeting, and fraud detection.

This is the honest breakdown: what agentic AI in advertising does in production, where it earns real ROI, and where it still spectacularly falls flat.

AI in AdTech and MarTech now powers bidding, targeting, creative, and measurement across nearly every major ad platform – and 87% of marketers use generative AI in at least one workflow. But what AI in AdTech actually do today?

Welcome to The Weekly Roast! Every week, we put on the gloves and go digging through the internet’s digital landfill.
Always on Wednesday!

Before you invest in the next “AI-powered” tool, let’s dig into what’s real, what’s wishful thinking, and how you can make smarter choices.

Is AI the magical genie of Adtech and Martech, whisking us off to sunny beaches with endless drinks?🍹🌴 Let’s check
hard reality.