AI in AdTech and MarTech now powers bidding, targeting, creative, and measurement across nearly every major ad platform – and 87% of marketers use generative AI in at least one workflow. But what AI in AdTech actually do today?
Welcome to The Weekly Roast! Every week, we put on the gloves and go digging through the internet’s digital landfill.
Always on Wednesday!
Before you invest in the next “AI-powered” tool, let’s dig into what’s real, what’s wishful thinking, and how you can make smarter choices.
Is AI the magical genie of Adtech and Martech, whisking us off to sunny beaches with endless drinks?🍹🌴 Let’s check
hard reality.
who know what they're doing
