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Blockchain in AdTech: riding the bull, dodging the bear, and cashing in on the real wins

AdTech has an $84 billion bot problem, and blockchain was supposed to be the bouncer. The pitch was simple: a tamper-proof ledger to end the black-box guessing games. But in the high-stakes world of sub-10ms RTB, can a ‘transparent chain’ actually keep up with a million-dollar fraud machine, or is it just a slow-motion solution to a light-speed heist? We break down the blockchain trend.

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